For some reason,
musicians in the past have seen it fit to branch out into the medium of food
and drink. U2 released ‘Sweetest Thing’ chocolate bars to promote their single
of the same name while Motörhead have released their own brand of vodka (that
last one probably makes more sense). The Hold Steady’s music has often been
about, and always conducive to, cracking open a few beers with friends and
letting the good times roll. This is probably why it seems somewhat appropriate
that lead singer and guitarist of the band Craig Finn has teamed up with East
London based Signature Brew Pub to brew his own beverage of choice. After weeks
of meticulous brewing and tasting the result is ‘Clear Heart’ beer, following
hot on the tail of Craig’s solo release Clear Heart, Full Eyes.
Craig expressed his satisfaction with the result: “When I set out to make this beer, I was going for something with a clear taste and a full flavour. Instead I got a pretty decent buzz. We had a great time creating this beer and I hope you enjoy it as much as I do”. Coming in 330ml bottles and best served chilled, ‘Clear Heart’ brew is described as a golden ale containing “a melody of bitterness and citrus notes” and is also said to have “a full bodied taste with an easy finish”. Director of Signature Brew Sam McGregor said “we've been big fans of Craig's music over the years and are delighted to have helped him develop his ‘Clear Heart’ craft beer. It has been a fantastic opportunity for us to have his knowledge and enthusiasm represented as part of our Signature Brew collection”. Unfortunately at the time of posting we have not had the satisfaction of sampling this brew, so keep your eyes peeled and let us know what you think if you happen to try some.
‘Clear
Heart’ beer will be launched on 19th March at The Signature
Brew Pub and the beer will be available online and in selected outlets,
including The Hoxton Bar and Kitchen where Craig will be playing on 29th March.
JM
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